In the third quarter of 2007, we embarked on a mission to connect people. We came up with an idea that allowed people to exchange digital contact information through a USB keychain device called Connector. Because of this innovative way of exchanging information through an NFC and RFID connection, we gained a lot of traction and founded our company in 2008.
Over the past year, our company has learned where we truly excel and have our strength. Development of our cloud service and mobile applications have given us more traction and adoption because software moves freely, is distributed easily and supersedes financial and adoptive barriers.
Our company however, is mainly known for Connector. The ease of a one touch connection seems to be appealing to a lot of people. We get emails on a daily basis of people asking to buy, lease, rent, sponsor, sell or gift these nifty little devices. We have seen other companies producing connective hardware and successfully selling it. It seemed to be a great market opportunity.
And as nice as specialized hardware can look and behave, its got an expiry date. Something which is not the case with software. If you think about it, most people in the world already have a Connector in their pockets. It’s called a mobile phone. And the market we aim to target consists of these people.
A few weeks ago, we announced our roadmap to platform independence on mobile phones. And a clear mission: E is not just aiming to replace the traditional paper business card. Replacing the paper business card will only make sense if we can leverage the it to the next level. And that’s exactly what we are planning to do over the next couple of months. Our software allows us to provide you with real-time functionality that will enhance the experience of connecting with new, real-life contacts.
Therefore, today we announce that E will not be manufacturing, selling or delivering Connectors itself, under the E brand. We will allow developers and third party manufacturing partners to build on top of our API. Our sophisticated API allows others to push contact information into the E cloud from all kinds of hardware and software out there. Because that is where our strength lies. In creating the best possible software experience.
Feel free to contact us for more information.
